Home Page is always the most important page of any website. Your Home Page shows your professional essence, the appealing image of your product or services, your company’s operation scale and more.But how to optimize your home page for the most marketing result?
In fact, your Home Page is the face of your company in the internet market.
Home Page is designed interactively with other pages scientifically; combine with other online promotional tools such as banner ads, keyword placement, email marketing, online customer relation and different transition to create a common business image in the mind of your prospects, your clients and your partnerships.
There is a great resource for Home page Optimizization in Tourism Marketing Forum. Click the link below to get a forum account to read this resources.
Below are design tips of a good Home Page for almost of tourism websites.
1) Catch the attention immediately
There is no place for a badly-designed Home Page in market share. In common, you just have 10-20 seconds to catch the visitors’ attention when they do researching for travel or room services information.
Why? The reasons are:
UN ugly Home Page shows your lack of professional business operation and creates a negative feeling in the mind of the surfers about your quality of your products services. Tourism is the business of invisible products; the visitors, therefore have to try to imagine how good your services are base on the visible things you have such as your facilities, your staff appearances, your reputation… if these things are beautiful, clean, ordered…it means your services is good to be used, and there is a contrary, too.
So, design the best Home Page as you can by yourself or hire a design professional do it for you. Costs for it maybe much but it’s always the best investment you’ve done.
2) Use the company theme
Your company must have a business theme in order to create a common image about your business activities.
A good theme distinguishes your business with the other.
A best theme often originates from your Unique Selling Position, and brings great advantage of marketing for your business.
In short, if you want do business for long time, create a theme at the beginning of operation, develop it as your business progress (in fact, both develop together), and when you’ve grown to be a rather large business, your theme will become the main strength in your brand building strategy. best attraction Sentosa singapore
A theme is a comprehensive sense of all aspect of your business, but the most seen is your company’s logo, slogan, typical image, typical color…do you have it? I hope you have, or should create it immediately, it is not late!
Now, integrate your company’s theme with your Home Page design, create a specific feeling in the mind of your visitors both online and offline anytime they see or contact with your business.
This will make the design process more easily, no need to choose a theme, you’ve already had it. Just design it, keep the theme but drop some small creative change to suit the design requirement; the online appearance, anyway, is something different from the real world. I think you also agree with me about this difference.
Remember to combine or integrate the live – operation of your marketing campaign between online and offline market. They support each other, and your theme is the main bone to create a united image. First point to success.
3) Give the profit right away
Your Home Page is always the first communication with your prospects. Therefore, show all your strength of your services right away, on the Home Page. Catch the mind of your website visitors. Do not bury the great benefits of your services on other pages.
It won’t work effectively.